Your audience won't come just because you built a site - Raincity helps spread the word.

An integrated marketing plan is key to generating the desired levels of traffic and participation at your new web community. Raincity Studios' web-savvy marketing crew can assist you in all facets of a cross-media campaign.

We offer online tactics such as podcasting, event blogging, photo coverage, live video streams, and community outreach plus content optimization services to make your site more attractive to search engines. Off-line promotional activities tactics include event planning, meet-ups, conferences, plus promotional collateral design from t-shirts to stickers.

A recent success is New Media BC's people's choice award program, PopVox. Raincity Studios helped design and launch the new brand, expanded the audience through blogger outreach, jump-started traffic with directed SEO, and supervised the nomination and voting procedures. The result was a successful awards presentation event at the Vancouver International Digital Festival.

Other successes include the Take Back the Power campaign which features polls, contests, questionnaires and newsletter mail-outs, and China Access 2008 with blog promotion and search advertising initiatives.