Building upon the work done at the Fearless Drupal code sprint last weekend, Kris and I are working with Irwin, Lani, Hendrick, Lorraine and others at Fearless City to gather up unused phones to redistribute to help DTES artists share stories, and tap into life, jobs & family.

We assembled this social media marketing campaign on a accelerated timeline to spread the message while so many people are getting new phone for a holiday gift and will end up with old phones which can be used to make media, document incidents, or provide basic communication. We used a variety of online media publishing and community building tools to create presences for Fearless City, then created the campaign materials using collaborative working tools and online photo tools to make the badge from Kris' sweet punk photo.

Finally, we unleashed the hounds (well Twitter, some blogs, Facebook, and such) to spread the word quickly on a Friday afternoon with a plan to pick up phones on Tuesday, Dec. 23rd on the auto-magic-Flickr-uploading purple Yahoo bikes Kris and Roland are rolling.

A look over kk's Twitter posts for today tells the story of how the plan came together ~ to quote George Peppard's character in the A-Team, "I love it when a plan comes together!"

As the national broadcaster, the CBC has a special place in hearts of Canadians. Growing up in the USA, there is really no equivalent - PBS is well intentioned but just doesn't have the public mind-share the 'Ceeb garners with important documentaries and top-shelf sports coverage. Now that i think of it, the ability to satirize politics and still gets funding tell me that something like the CBC could never exist back home!!